In the digital age, businesses of all sizes and industries have an online presence. Thus, competition for the attention of shoppers is severe. Only a small portion of ecommerce enterprises will be able to get sufficient clients to survive and increase online sales.
As an ecommerce merchant, you’ve likely realized that digital marketing is essential to your online store’s long-term success. However, what is digital marketing and how is it executed? Let’s find out.
What Is Digital Marketing?
Before the advent of the Internet, businesses could promote themselves through billboards, television commercials, direct mail, and storefront displays. However, since commerce and consumers (and, let’s face it, the majority of our attention) have gone online, marketing and advertising have also shifted online. Marketers can now reach their target audience through digital channels such as social media, search engines, websites, text messages, and email; we call this digital marketing or online marketing.
Why You Require Online Marketing
Traditional marketing channels are still in use, but digital marketing offers numerous advantages.
- With web marketing, you may reach audiences worldwide.
- Personalization enables more effective targeting and segmentation.
- Efficiency and automation enable you to do more with less marketing budget and marketing staff.
- Your brand’s visibility can increase easily across digital media.
- Software enables adopting digital marketing tactics faster and easier.
- Customers can be reached more frequently and promptly.
- The collecting and analysis of data enables your organization to make more informed decisions.
Digital Marketing Types
In this digital landscape, you need a strong digital marketing strategy to capitalize on opportunities and stand out from your competition. This involves engaging in a variety of digital marketing initiatives. For instance, conventional wisdowm suggests that marketers using three or more channels in their campaigns see a buy and engagement rate that is 250% greater than those using a single channel.
Social media, paid advertising, email marketing, influencer marketing, content marketing, SEO strategy, Google Adwords, affiliate marketing, and conversion rate optimization may be included in your digital marketing approach.
And if text marketing is not already part of your digital marketing plan, it should be. Text marketing regularly produces higher conversion rates than email and paid advertisements. Text marketing continues to be a well-kept secret – 61% of marketers do not use it.
11 Top Digital Marketing Tips
WebMarket.ie assists ecommerce companies in using the potential of texting as a crucial component of a successful digital marketing strategy. But we realize there’s more to digital marketing than just texting, so we’re providing you with our finest digital marketing advice.
1. Know Your Customer
In ecommerce marketing, it is crucial to know your target demographic. Who is this? What are their desires, interests, and needs? What do they do with their time? To discover and comprehend your clients, you may wish to undertake market research, which can consist of as little as surveying a few of your current customers. You will use this information to construct multiple buyer personas and a customer journey, which outlines the steps a potential customer must take to transform from an anonymous consumer to a devoted customer. You will need to define consumer categories according to age, gender, occupation, income, geography, and interests.
With a good understanding of your target consumer, you can develop marketing efforts that speak directly to their interests. And don’t forget consumer feedback: it’s a terrific source of information you can use to enhance your services and the customer experience of your business.
2. Develop Engaging Content
Creating captivating and relevant content that entices people to visit your website is one of the most crucial components of digital marketing. Clickbait content may attract shoppers’ attention, but if it lacks value for your target demographic, they will likely depart without completing a purchase.
Blog entries, videos, infographics, and social media posts can all constitute valuable content. Here are some marketing techniques for creating excellent content:
- Publish frequently.
- Develop content that is engaging, educational, and sympathetic.
- Ensure that your material is unique and representative of your brand’s beliefs.
- Use infographics and videos.
- Customize material for multiple digital platforms.
- Consider requesting that customers generate material highlighting your items.
- Do not skimp on photos or design; aesthetics are important.
- Instead than simply promoting your products, your content should address clients’ wants and requirements.
- Maintain a consistent brand image so that customers can quickly recognize you.
3. Optimize your website frequently for SEO and conversions
Your website is the gateway to getting paid, thus optimizing it for conversions is essential. This includes ensuring that it is easy to navigate, has a clear call to action, loads quickly, and has a frictionless checkout process. Website conversion optimization can result in a considerable boost in online revenues.
Additionally, your website can assist you obtain crucial client data, such as top purchases, browsing history, and click paths. By evaluating this data and discovering patterns, you will uncover future optimization opportunities and be able to target and segment clients more efficiently.
Your website and published material should also include top search keywords: the terms that people type into search engines when seeking for items, services, and websites similar to yours. Google, the majority of ecommerce platform providers, website builders, and other organizations offer free keyword research and content optimization tools.
4. Establish a Social Media Platforms Presence
The majority of your present and potential consumers spend the majority of their days on social media or in online communities such as Reddit and Discord. Here are some social media marketing strategies to help you capitalize on these platforms.
- Determine the platforms and communities your clients frequent. Observe what people say about your company and industry, as well as how they feel about it.
- Publish content that entertains, educates, and informs your target audience: not only about your brand and products, but also about the wants and desires of your audience.
- Engage with your followers frequently by listening to and reacting to their comments on their preferred social media platform or online community.
- Use high-quality photos and video, as they are the most widely used types of material.
5. Create Content that is Mobile-Friendly
Did you know that 65% of internet traffic to ecommerce stores comes from mobile devices?
If your website is not mobile-friendly, you are likely losing customers (and maybe even some loyal ones as well.) Ensure that your website is attractive, loads quickly, and is user-friendly on all devices. Ensure that your website is responsive on all digital platforms, including mobiles, tablets, and computers. Page load time is a crucial component in getting customers to your website, so be sure to measure it. If your website’s web pages load slowly, it’s likely that clients may abandon it. When formatting content that is mobile-friendly:
- Create concise and straightforward material.
- Use infographics and videos.
- Create a social media presence, as mobile users spend the majority of their screen time on these channels.
6. Promote your marketing on different platforms
Integrating your messaging, brand, and campaigns across several channels simultaneously is a crucial aspect of digital marketing. Managing information across digital channels can be difficult, but it is essential for online success. Here are some strategies for combining digital marketing across platforms:
- Develop digital marketing tactics that align with your long-term mission and objectives.
- Use a CRM solution to track customer data and gain a deeper comprehension of audience behavior.
- Conduct A/B tests and focus on conversion KPIs like as open rate, CTR, etc.
- Create a content calendar and distribute it company-wide.
- Maintain brand consistency (fonts, colors, and writing style) across all media.
7. Use Google My Business
Google my Business is a free platform that enables companies to build a Google listing. It’s free to use and a terrific way to reach new customers, particularly if you’re a local business with local customers. Ensure that you claim your business listing and provide accurate information. Other Google My Business benefits:
- You may add or modify information about your business, including contact information, website URL, photographs, videos, events, business hours, and more.
- Customers can rate and review your business, allowing you to respond to feedback and discover what your audience likes and dislikes.
- Adding your store to Google My Business improves your search engine rankings.
- You will receive timely reports containing information on your business listing, such as the number of page visits and notifications regarding user reviews, among other metrics.
8. Effectively Use Email and SMS/Text Marketing
Email remains the cornerstone of most digital marketing campaigns for a reason: it’s a high-volume, low-cost means to stay in touch with clients, remind them of your brand, and promote your products, deals, and news. Numerous software tools make it simple to create email layouts, track open rates and clicks, and maintain a compliant and up-to-date email list. Adding a form, banner, or pop-up to your website to gather email addresses is a simple approach to increase the number of potential customers. Email is good for sending essential and timely information, however SMS should be used for urgent messages.
SMS marketing, particularly when it’s two-way and conversational, allows you to form relationships, create urgency, and meet consumers where they spend the majority of their time: on their phones. Though the majority of marketers rely on email marketing, data indicates that text marketing campaigns have response rates that are seven times higher and click-through rates that are more than thirty times greater than email. Text messages are a good medium for marketing messages with a high conversion rate, such as abandoned cart reminders, Black Friday specials, and other promotional content, as well as tailored or segmented messages based on user data.
9. Invest in Online Marketing
Pay-per-click advertising is one of the most successful digital marketing tactics for reaching your target demographic and generating website traffic. Spending money on digital ads can feel dangerous, but in the highly competitive ecommerce sector, PPC ads are table stakes.
PPC advertisements can be a valuable tool for experimenting with your message and brand, with the end objective of learning what receives the most clicks so that you can continuously increase your ROI. PPC advertising includes Google Ads and YouTube Ads, as well as social media sites such as Instagram, LinkedIn, Twitter, and Facebook.
10. Personalize Content
Daily, we share essential information about ourselves on the Internet. As an ecommerce business, you may use this information in ethical and legal ways to better understand your customers and connect them with the products they need and want. Personalization is a critical competitive edge in digital marketing, whether it’s sending emails to customers by their first name or telling them that an item they viewed on your website is back in stock. By tailoring your content to the requirements and interests of shoppers, you will be able to increase conversions and increase your return on investment.
11. Use digital tools
Digital marketing tools help marketers to be more efficient, data-driven, and effective online. They may also assist you in enhancing the client experience and customer journey on your website, from lead to referral. Explore the following examples if you are not already doing so.
- Using artificial intelligence, chatbots communicate with website users. They can be used to give customer assistance, answer queries, and advertise products. Chatbots are a scalable and cost-effective approach to communicate with clients on a personal level when a human cannot answer every query.
- Use video prospecting to introduce your business and brand, explain your products, and cultivate relationships with possible clients. Add product demonstrations to your website to assist educate clients and accelerate sales.
- Ensure that you use all the accessible integrations on your ecommerce platform. These integrations are intended to increase the efficiency of your organization and free you up to focus on other tasks, mostly by integrating your data across software platforms and providing you with a more accurate image of your business.
Use These Digital Marketing Tips
Now that you are aware of the most important digital marketing strategies, it is time to implement them to increase online sales and expand your firm.